Wild Rush, Initio, Eau de Parfum
Release Date: 2026
Key Notes: Bergamot, Lavender, Vanilla, Caramel, Red Berries, Sandalwood, Patchouli
Scent Profile: Aromatic Fougère – a fresh, aromatic composition combining bright citrus and lavender with fruity sweetness, warm caramel, creamy vanilla and a woody, earthy foundation.
Description:
Launched in 2026 as part of Initio Parfums Privés' Supercharged collection, Wild Rush is an aromatic fougère Eau de Parfum that brings a contemporary, gourmand-influenced character to a traditional fragrance family. Developed around the brand's proprietary JOYDROP Complex, the fragrance forms part of Initio's exploration of scent and emotional response.
Wild Rush opens with the bright citrus freshness of bergamot, complemented by the clean, herbal character of lavender. Red berries introduce a vibrant fruity dimension, while caramel and vanilla add a contrasting layer of warmth and sweetness.
As the fragrance develops, sandalwood contributes a smooth, creamy woody character, balanced by the earthy depth of patchouli. These elements provide structure to the sweeter notes while maintaining the composition's aromatic identity.
The result is a modern unisex fougère that combines fresh, aromatic notes with fruity gourmand accents and a warm woody base, offering a distinctive interpretation of the classic fragrance family.
