00:00

00:00, Byredo, Eau de Parfum

Release Date: 2026
Perfumer: Fanny Bal
Key Notes: Bergamot, Rosemary, Gardenia, Moss, Akigalawood, Georgywood, White Musk
Scent Profile: Woody Floral Musk – a fresh, aromatic and subtly green composition combining bright citrus, herbal nuances, soft white florals, earthy moss and contemporary woody musks.

Description:
00:00 by Byredo is a woody floral musk fragrance introduced in 2026 as an exclusive release for mainland China, Hong Kong, Macau and Taiwan. Created by perfumer Fanny Bal, the fragrance explores the symbolic transition between the end of one day and the beginning of another, expressing the concepts of renewal, stillness and transformation through a carefully balanced composition.

The fragrance opens with the luminous citrus freshness of bergamot, complemented by the clean, herbal character of rosemary. As it develops, gardenia introduces a delicate white floral softness, while moss contributes an earthy, green dimension that brings depth and contrast to the composition.

The base combines Akigalawood and Georgywood, creating a modern woody character with subtle spicy and amber-like nuances. White musk provides a smooth, clean finish, bringing together the fragrance's fresh, floral and woody elements. The result is a contemporary interpretation of woody musk perfumery, defined by clarity, understated warmth and aromatic freshness.

Please note, when ordering a decant size, you will receive the original fragrance in a glass vial atomizer, not the bottle pictured above.