{"product_id":"wild-rush","title":"Wild Rush","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp class=\"w6asjq_TextBase _85PZeG_Text PDq2pG_selectionAnchorContainer\"\u003eWild Rush, Initio, Eau de Parfum\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"w6asjq_TextBase _85PZeG_Text\"\u003e\u003cstrong\u003e\u003cspan class=\"w6asjq_TextBase _85PZeG_Text\"\u003eRelease Date:\u003c\/span\u003e \u003c\/strong\u003e2026\u003cbr\u003e\u003cstrong\u003e\u003cspan class=\"w6asjq_TextBase _85PZeG_Text\"\u003eKey Notes:\u003c\/span\u003e\u003c\/strong\u003e Bergamot, Lavender, Vanilla, Caramel, Red Berries, Sandalwood, Patchouli\u003cbr\u003e\u003cstrong\u003e\u003cspan class=\"w6asjq_TextBase _85PZeG_Text\"\u003eScent Profile:\u003c\/span\u003e \u003c\/strong\u003eAromatic Fougère – a fresh, aromatic composition combining bright citrus and lavender with fruity sweetness, warm caramel, creamy vanilla and a woody, earthy foundation.\u003c\/p\u003e\n\u003cp class=\"w6asjq_TextBase _85PZeG_Text\"\u003e\u003cstrong\u003e\u003cspan class=\"w6asjq_TextBase _85PZeG_Text\"\u003eDescription:\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eLaunched in 2026 as part of Initio Parfums Privés' Supercharged collection, Wild Rush is an aromatic fougère Eau de Parfum that brings a contemporary, gourmand-influenced character to a traditional fragrance family. Developed around the brand's proprietary JOYDROP Complex, the fragrance forms part of Initio's exploration of scent and emotional response.\u003c\/p\u003e\n\u003cp class=\"w6asjq_TextBase _85PZeG_Text\"\u003eWild Rush opens with the bright citrus freshness of bergamot, complemented by the clean, herbal character of lavender. Red berries introduce a vibrant fruity dimension, while caramel and vanilla add a contrasting layer of warmth and sweetness.\u003c\/p\u003e\n\u003cp class=\"w6asjq_TextBase _85PZeG_Text\"\u003eAs the fragrance develops, sandalwood contributes a smooth, creamy woody character, balanced by the earthy depth of patchouli. These elements provide structure to the sweeter notes while maintaining the composition's aromatic identity.\u003c\/p\u003e\n\u003cp class=\"w6asjq_TextBase _85PZeG_Text\"\u003eThe result is a modern unisex fougère that combines fresh, aromatic notes with fruity gourmand accents and a warm woody base, offering a distinctive interpretation of the classic fragrance family.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003e\u003ci\u003ePlease note, when ordering a decant size, you will receive the original fragrance in a glass vial atomizer, not the bottle pictured above. \u003c\/i\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Initio","offers":[{"title":"4ml (decant)","offer_id":52374815998253,"sku":null,"price":66.0,"currency_code":"NZD","in_stock":true},{"title":"8ml (decant)","offer_id":52374816031021,"sku":null,"price":114.0,"currency_code":"NZD","in_stock":true},{"title":"16ml (decant)","offer_id":52374816063789,"sku":null,"price":192.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/8384\/8237\/files\/WIld_Rush_Initio.png?v=1789633045","url":"https:\/\/nzfragrance.com\/products\/wild-rush","provider":"NZ Fragrance","version":"1.0","type":"link"}